Preparing and Empowering Coaches

Get ADM Certified

The American Development Model is essential for growing the sport and vital to you and your employer’s success.

"Getting your ADM certification through PGA.Coach is the critical first step in designing your coaching around the age and stage appropriate development of your players. In doing so, you’ll create athletes for life, and that’s a priceless asset to both your coaching programs and the future of the game."

Kevin Kirk, PGA
2019 PGA Teacher of the Year
What is ADM?

Golf’s new pathway is built on the principles of the American Development Model (ADM), a proven, long-term athlete development model that has been successfully applied to USA Hockey, USOC, USA Basketball and USA Lacrosse.

Learn more about ADM
How Does ADM Work?

Creating positive experiences early, for all athletes, will keep more players engaged and retained in our sport. Introducing the right aspects of play in a structure that is fun, engaging, and progressively challenging, allows golfers of all ages to experience the challenges and joys of our sport.

Access parent resources
Why Does ADM Work?

ADM was designed by sports scientists to help support a lifetime affinity to sports, and to develop athletes to their greatest potential. These principles align physical and psychological development to stages, delivering appropriate skills and exercise at the appropriate time.

Learn about ADM stages

Leading the Industry in Coach Training & Development

The PGA of America is dedicated to providing training and education resources for professionals across the entire golf industry. Golf professionals have completed over 10,000 of our courses, and are helping to revolutionize the industry. By applying the training, these professionals are realizing improved work/life balance, continued development of their students, and the creation of a positive environment for the golfers of the future.

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