PGA Coach Profiles on PGA.com. This new feature will be a consumer-focused, lead-generation opportunity for ADM certified PGA coaches to showcase themselves to millions of monthly visitors to PGA.com and through search engines such as Google. We have been calling this our “OpenTable for Golf” where PGA Professionals get similar promotion to restaurants on OpenTable. As an ADM certified PGA coach, you only need to complete a Coach Profile on PGA.com to be part of this new consumer-focused platform.
Coach Business Tools. These tools will be aimed at offering specific features and functionality to help coaches manage the day-to-day and strategic player development side of their business. Look for these tools to be rolled out in the Fall of 2020.
B2B Marketplace. Our B2B marketplace is a platform that will bring industry toolsets and PGA Members together. This will include partners for existing companies seeking to grow their business with the PGA and start-ups that value the distribution and communications opportunities via PGA.com and with our membership. This marketplace is scheduled to launch in the second half of 2020.
These exciting launches are the first steps on our larger journey to provide meaningful opportunities for our membership through PGA.com. Our ultimate goal is to better connect PGA.com with our mission to serve the member and grow the game.
Beginning with the PGA Coach Profiles on PGA.com, which will be launched in time for the PGA Championship, these features will be directly tied to our “Journey’s” marketing campaign, which runs across all major media during our spectator championships.
In addition to the deeper connection with PGA.com, we will continue to update and evolve PGA.Coach with additional sessions to help leverage the value of ADM Training to grow your business and drive revenue to your facilities. If you haven’t already, we encourage you to view our latest series on Becoming a Modern PGA Coach.
We will also be adding more to the PGA.Coach App to make it a one-stop-shop for your coaching needs including more lesson plans and activities as well as updates with the latest in coaching news.
These will all be developed based on your feedback and the feedback of your fellow PGA Professionals.